Thinking strategically is the only way to think. Once the strategy aligns with brand attributes it's ready to be deployed...it better be smart because today's consumers are smarter than ever before. Glenn Pere gets this and more.
Not every brand needs to be culturally significant, but it sure doesn't hurt. Whatever, and however, your brand is defined it must be, one way or the other significant to break through. Glenn Pere gets this and more.
There's brand and then everything is a distant second. Your brand is what separates you from all others, it defines you. Without a clear, concise message your brand can become obsolete. Glenn Pere gets this and more.
Advertising is about effecting change and the best way to do that is through igniting conversation. The more conversation going on about your brand the faster it grows. Glenn Pere gets this and more.
The importance of creative collaboration is of the utmost importance. In the old days it was limited to the office and not national and even international. To get the best creative we go and collaborate around the globe. Glenn Pere gets this and more.
You may be the largest consumer brand in the world, but you still need to go to the local level to make sure a potential customer is aware of your offering. Use local iconic imagery and verbiage to nail the points. Glenn Pere gets this and more.
The less words used the more the communication works. It becomes more easily digestible and and in return will resonate more with the reader of the ad. That's what makes our work best. Glenn Pere gets this and more
The creative we produce must be as creative as the talent that we're creating it for. Whether it's Real Time with Bill Maher or Anderson Cooper on CNN our messaging must be conversational or it doesn't work. Glenn Pere gets this and more.
When doing a campaign, ask yourself "Is it hard-hitting?" Is the creative and messaging worthy enough for someone to feel an emotion of pain or angst or joy...if it does any of the above then it's hard-hitting.Glenn Pere gets this and more.
Copyright © 2023 PereNYC.com - All Rights Reserved.
Powered by Glenn Pere